Privacy policy

DKS PRIVACY POLICY

Effective Date: [May 7, 2025]

DKS (“we,” “us,” or “our”) values your privacy. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our website, make a purchase, sign up for our marketing, or otherwise interact with our brand.

By using our website or services, you agree to the collection and use of information in accordance with this policy.

1. INFORMATION WE COLLECT

We collect personal information that you provide directly to us when:

  • You place an order

  • Sign up for our email or SMS marketing

  • Contact us directly

  • Create an account

  • Participate in promotions or surveys

This may include:

  • Name

  • Email address

  • Phone number

  • Shipping/billing address

  • Payment information (processed securely by our third-party providers)

  • Purchase history

  • Communication preferences

We also automatically collect certain information through cookies and analytics tools, including:

  • Device type and browser

  • IP address

  • Website interactions (e.g., pages viewed, time spent on site)

  • Items placed in your cart, including if the cart is abandoned

2. HOW WE USE YOUR INFORMATION

We use the information we collect to:

  • Fulfill and manage your orders

  • Provide customer service

  • Send transactional and promotional messages

  • Offer personalized marketing and product recommendations

  • Improve our website and services

  • Detect and prevent fraudulent activity

3. SMS MARKETING POLICY

When you opt in to receive text messages from DKS, you agree to receive:

  • Exclusive drop announcements

  • Early access or special discount offers

  • Updates about new releases and our latest creations

  • Transactional messages (such as order updates or cart reminders)

  • Requests for reviews and feedback

Cookie Use for Abandoned Checkout:
We use cookies to track the items you place in your cart and to determine if you’ve abandoned the checkout process. If so, we may send you an SMS reminder about your cart.

Your Data Is Safe:
Opt-in data and consent for text messaging will not be shared with any third parties, except for messaging partners solely for the purpose of enabling and operating our text messaging program.

Message Frequency & Charges:
Message frequency may vary. Standard message and data rates may apply. You can unsubscribe from SMS messages at any time by replying STOP or using the opt-out link provided.

We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us. Opt-in data and consent for text messaging will not be shared with any third parties except for messaging partners, for the purpose of enabling and operating our text messaging program. Opt-in data and consent for text messaging will not be shared with any third-parties except for messaging partners, for the purpose of enabling and operating our text messaging program. Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.

4. EMAIL MARKETING

If you subscribe to our newsletter or promotional emails, we may contact you about:

  • New product launches

  • Promotions or exclusive discounts

  • Brand updates or event invitations

You can unsubscribe from email marketing at any time by clicking the “Unsubscribe” link at the bottom of any email we send.

5. HOW WE PROTECT YOUR INFORMATION

We implement a variety of security measures to maintain the safety of your personal information, including SSL encryption, secure payment gateways, and limited access protocols.

6. THIRD-PARTY DISCLOSURE

We do not sell or trade your personal information. We may share limited data with trusted service providers (e.g., payment processors, shipping services, marketing platforms) who assist us in operating our business. These partners are contractually obligated to keep your data secure.

7. COOKIES & TRACKING TECHNOLOGIES

Our website uses cookies to:

  • Improve site performance and user experience

  • Track items in your shopping cart

  • Send targeted advertisements or cart reminders

  • Understand browsing behavior through analytics tools

You can control cookie preferences through your browser settings.

8. YOUR RIGHTS

You have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Withdraw consent to marketing communications

To exercise these rights, email us at info@DKSApparel.com.

9. CHILDREN’S PRIVACY

We do not knowingly collect or solicit personal information from children under the age of 13. If we become aware that we have collected such data, we will promptly delete it.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. All changes will be posted on this page with an updated effective date. Continued use of our site or services after updates constitutes agreement to the new terms.

11. CONTACT US

If you have any questions or concerns about this Privacy Policy, please contact us at:

📧 info@DKSApparel.com
📍 DKS, 101 N Adams St, Rockville, MD 20850